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The ‘One-to-One’ concept of the new 121TIME brand is based on offering individual customers the chance to create their own Swiss timepiece over the Internet. This direct-to-customer (DTC) based platform allows considerable savings by eliminating the cost margins associated with traditional distribution channels. These savings are then passed on directly to the customer.

 

 

METROPOLITAN

CHALLENGER

GRAND CENTRAL

SPIN MASTER

ZENTURIO

The watch configurator